In 2011 Michael Ellis and Christiaan Beyers crossed paths while working on a student film production. A mutual passion for film photography brought the two closer who quickly developed a colorful friendship. Eagerly sharing knowledge of film from across the globe with each other, their hobby escalated into something that can only be described as a ‘research obsession’.

Single rolls of films turned into multiple purchases and in 2017 they applied their research and resources to bring film enthusiasts this web store. An easy and informative online shop supplying quality film at affordable prices enabling more people to shoot more film more often with orders travelling across the African content.

After a full year of sourcing and restoring machines from locked rooms in forgotten camera stores across the country, they opened up their lab door in 2019. The support and encouragement from the film community has been incredible. Photographers send in film from all over the country for processing. 

The future's plans are big and the enthusiasm strong!